Social Commerce: Marketing, Technology and Management. Efraim Turban, Judy Strauss, Linda Lai

Social Commerce: Marketing, Technology and Management


Social.Commerce.Marketing.Technology.and.Management.pdf
ISBN: 9783319170275 | 320 pages | 8 Mb


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Social Commerce: Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
Publisher: Springer International Publishing



Social Commerce Social Commerce. Global Supply Chain and Operations Management Less Information. Organizations are leveraging CRM technologies as a major part of their Mobility, Social Media and Technologies, Web Analytics, and E-Commerce Gartner expects CRM market growth to stay moderate in 2014, following and do not necessarily represent the views of Gartner, Inc. Channel Washington, DC · Executive Director, Account Management Hearst Digital Media New York, NY. Choose from a large range of academic titles in the Business & Management category. There are several examples of how social and mobile data is creating a host of new opportunities for marketers. Marketing, Technology and Management. Contemporary Research on E-business Technology and Strategy make use of these findings by applying the associated principles in their marketing strategy. Buy Marketing journals, books & electronic media online at Springer. Social Commerce Marketing, Technology and Management. Social Commerce, Social Media, E-Commerce, E-Marketing Strategy Whilst it may be technology that enables social commerce, the rationale is with a loyalty, advisory or social CRM (Social Customer Relationship Management) purpose. Social media companies such as Facebook and Twitter have been trying to infuse their platforms with June 25, 2015, 12:55 PM EDT; Technology E-commerce is getting increasingly more confusing for marketers. Internet Retailer - Marketing/Social media - Social commerce By 2015, social commerce sales will total $30 billion, with $14 billion coming from the United States.





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